ON a brisk Saturday morning this month, a dedicated crew of about 90 women, most in their 30s or thereabouts, arrived at a waterfront hotel here, prepared for a daylong conference that offered to school them in the latest must-have skill set for the minivan crowd. Teaching your baby to read? Please. How to hide vegetables in your children’s food? Oh, that’s so 2008. The topics on that day’s agenda included search-engine optimization, building a “comment tribe” and how to create an effective media kit. There would be much talk of defining your “brand” and driving up page views. You know. For your blog.

Honey, Don’t Bother Mommy. I’m Too Busy With My Blog and Building My Brand. - NYTimes.com

“i’m still angry at mommy bloggers because i’m a Real Journalist and nobody reads my blog”